Bob Burg’s Blog: Transparency. The More Things Change…Or, Do They?

“…{You} must recognize that we are living in a different generation than the one in which {your} father had lived, and that it was possible, in building up an industry such as {his}, to maintain a comparative secrecy as to methods of work, etc. and to keep business pretty much to those who were engaged in it.
“Today…it {is} absolutely necessary to take the public into one’s confidence, to give publicity to many things, and especially to stand out for certain principles very broadly.”
Obviously, this advice must have been provided fairly recently to a business leader who hadn’t yet caught on that things are significantly different than they had been. Now, instead of operating in secrecy, even a major, multi-national corporation must be – what’s that word we so often hear – transparent, right?
 I mean, this is the 21st Century. With the Internet, search engines, social media, and review sites, there are many ways a company can have it’s reputation ruined and its customers, shareholders, and stakeholders angry at them. Now, corporate leaders must – they simply must – adopt this most recent way of conducting their business. [Read Bob’s entire Blog Here]