Daniel Bortz @DanielBortz

How even shy people can master the art of schmoozing.

It’s hard out there for an introvert—especially when it comes to working a room. For the less outgoing, “attending a networking event can be like diving into a mosh pit,” says Nancy Ancowitz, business communication coach and author of Self-Promotion for Introverts. “It’s downright scary.”

As many as 50% of Americans are introverts, according to Susan Cain, author of the 2012 best-seller Quiet: The Power of Introverts. While conventional wisdom holds that shy types are at a disadvantage in the business world, there are some lesser-known benefits to being among the more reserved. Research by Wharton management professor Adam Grant, for example, found that introverts are more effective leaders, and a recent Cambridge University study found they’re more adaptable in the workplace than their extroverted colleagues. But that knowledge doesn’t necessarily help you when you’re hugging the wall at your next conference or cocktail reception. Follow these tips to nail a networking event. Read complete article at Time.com